Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2009
Brand trust: an Australian replication of a two-factor structure
- Creator: Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2009
Business and consumer communication via online social networks: a preliminary investigation.
- Creator: Browne, Rebecca , Clements, Elise , Harris, Rebecca , Baxter, Stacey
- Resource Type: conference paper
- Date: 2009
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
- Creator: Dean, Alison M. , Cowley, Kym
- Resource Type: conference paper
- Date: 2009
Creating compelling e-service encounters: examining e-service attributes and flow
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
- Creator: Regan, Nicole , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2009
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Group think or effective data collection? Conducting survey research with children
- Creator: Baxter, Stacey
- Resource Type: conference paper
- Date: 2009
Naming brands: implications for children's brand awareness
- Creator: Baxter, Stacey , Webster, Cynthia
- Resource Type: conference paper
- Date: 2009
The role of customer community in value co-creation for third places: an example of senior citizens
- Creator: Meshram, Kanika , Dean, Alison , Cowley, Kym
- Resource Type: conference paper
- Date: 2009
Using service logic to interpret customers' experiences during call centre interactions.
- Creator: Dean, Alison
- Resource Type: conference paper
- Date: 2009